Filed by the Limited, Inc.
                                        Pursuant to Rule 425 under the
                                        Securities Act of 1933 and deemed
                                        filed pursuant to Rule 14a-12 under
                                        the Securities Exchange Act of 1934

                                        Subject Company:  Intimate Brands, Inc.
                                        Commission File No. 1-13814

                                        Date:  February 6, 2002

     The following information, which is posted on The Limited Inc.'s website,
consists of a Q&A addressed to The Limited, Inc.'s associates, and relates to
its exchange offer involving Intimate Brands, Inc.





                         Associate Questions & Answers


1.   What exactly is being announced?

     We are announcing a plan to recombine IBI with The Limited, Inc.

2.   What are the mechanics of the transaction?

     Through the exchange offer, The Limited will acquire up to all of the
     Intimate Brands' common stock that it does not currently own (this means
     up to all of the 16.3% of outstanding shares that are publicly traded
     today). If we increase our ownership to at least 90% of the outstanding
     common stock through this offer, as soon as practicable after the
     completion of the offer, The Limited, Inc will effect a short-form merger
     of Intimate Brands to exchange any shares that were not tendered during
     the offer. As a result of the offer and the merger, Intimate Brands will
     become a wholly owned subsidiary of The Limited, and the former public
     shareholders of Intimate Brands will own shares in the Limited.

3.   Why does The Limited want to recombine the two companies?

     The Limited, Inc. undertook the initial public offering of a minority
     interest in Intimate Brands in 1995 to achieve a number of objectives,
     including allowing for enhanced management focus on its businesses and
     providing for greater market understanding and recognition of Intimate
     Brands' strategy and the value of its businesses. We believe that these
     objectives have been substantially achieved and that it is now appropriate
     to recombine Intimate Brands and The Limited. We believe that the combined
     entity will provide all shareholders with greater upside potential.

     In deciding to pursue the offer, we considered, among other things, the
     following:

     o    Our increasing focus on maximizing the potential of a smaller number
          of key brands across merchandise categories and distribution channels
          will be enhanced by recombining Intimate Brands and The Limited. We
          believe that a recombination will provide greater flexibility in
          allocating resources and expertise and coordinating our businesses
          and thereby put us in a better position to maximize the potential of
          our brands.

     o    Our belief that the strength and prospect of Intimate Brands' brands
          and businesses are now more clearly recognized by investors.


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     o    Our belief that investors are increasingly viewing The Limited and
          Intimate Brands as very similar companies as a result of, among other
          things, the convergence of the growth rates of the two companies. In
          this regard, the market capitalizations of the two companies have
          become substantially similar and the overlap between the shareholders
          of the two companies has increased significantly.

     o    Our belief that a recombination will eliminate uncertainty on the
          part of rating agencies and lenders as to our plans for Intimate
          Brands.

     o        Management focus.

4.   Why is the company announcing this action now?

     We continue to pursue a strategy of building a family of the world's best
     fashion brands in order to create sustained growth of shareholder value.

     Over the past 6 years, we have unlocked shareholder value through
     successful public offerings of Brylane, IBI, A&F and TOO, through the sale
     of Lane Bryant and through strategic partnerships with Galyan's and
     Alliance Data Systems. We believe that numerous opportunities exist to
     leverage competencies and resources across The Limited apparel and
     Intimate Brands' Victoria Secret businesses. Additionally, operating the
     businesses as two separate companies carries an excess cost burden (and
     opportunity cost), which we hope to eliminate with the combination. We
     believe the combination will allow management the most flexibility to
     pursue these opportunities.

5.   How will shareholders benefit?

     o    LTD shareholders will benefit from cost savings and increased
          management focus on 360 degree brand management, as well as numerous
          opportunities to leverage IBI competencies (e.g. catalogue and
          Internet sales) in its other businesses, creating opportunities for
          future growth.

     o    IBI shareholders will realize the same cost benefits and strategic
          opportunities as Limited shareholders. Additionally, by virtue of the
          exchange ration offered in the exchange offer, they will maintain
          their ownership in the IBI businesses through their ownership in LTD.
          Through their new ownership in LTD, IBI shareholders will also own
          slightly greater than 16% interest in The Limited's apparel
          businesses and portfolio of public equity stakes.

     o    IBI shareholders will also benefit from substantially greater
          liquidity (due to increased float) and the elimination of uncertainty
          on the part of the lenders and rating agencies.


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6.   How large are the cost savings; what comprises them?  Why aren't there
     more?

     We estimate that we spend about $5 million annually to maintain IBI as a
     separate public company. The majority of these costs are paid to third
     parties (annual report, external audit fees, board of directors' fees,
     NYSE listing fees, etc.)

     One might think that the cost savings potential is greater but in
     connection with our efficiency efforts over the last year, we have
     increased the emphasis on sharing internal resources.

7.   Do you have plans to monetize any of the apparel brands?

     Although we have no plans to monetize any of the apparel brands, we are
     always reviewing the performance of our businesses. We believe we have
     solid plans in place to improve the performance of our apparel businesses.
     We'll review the results against our expectations periodically.

8.   How will the recombination affect strategic alliances with contractors/
     vendors?

     We anticipate no material changes.

9.   Why does this transaction require Limited, Inc. shareholder approval?
     What will you do if it doesn't pass?

     Under the rules of the New York Stock Exchange, Limited, Inc. shareholder
     approval is required because The Limited will be issuing more than 20% of
     its shares to IBI shareholders in the offer and merger. Although we are
     confident that we will get the required approval, if we do not - or if any
     other condition to the offer is not satisfied - we will evaluate our
     options at that time.

10.  What would IBI shareholder receive in exchange for their shares?

     For each outstanding share of Intimate Brands Class A common stock that
     you validly tender and do not properly withdraw, you will receive 1.046
     shares of Limited common stock. You will not receive any fractional
     Limited shares. Instead, the exchange agent for the offer, acting as your
     agent, will aggregate any fractional shares issuable and sell them for
     your accounts. Any proceeds realized by the exchange agent on the sale of
     fractional shares will be distributed to you on a pro rata basis, net of
     commissions. In addition, any IBI public shareholders remaining after the
     offer will receive the same payment in


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     the second step merger. IBI shareholders will not have appraisal rights in
     the offer, but will have appraisal rights in the merger (see question 22).

11.  When do you expect to complete the offer and merger?

     We hope to complete the exchange offer by March 11, 2002, the initial
     scheduled expiration date. However, we may extend the exchange offer if
     the conditions to the offer have not been satisfied at the scheduled
     expiration date or if we are required to extend the exchange offer by the
     rules of the SEC. We expect to complete the merger shortly after we
     complete the offer.

12.  Has the Board of Directors of Intimate Brands made a recommendation
     concerning the offer?

     The Board of Directors of Intimate Brands has not yet made any
     recommendation. The exchange offer will be evaluated by IBI's independent
     directors who will then make a formal recommendation to IBI shareholders
     on or before February 19, 2002.

13.  How do I participate in the offer?

     To tender your shares of Intimate Brands' stock, you should do one of the
     following:

     o    If you hold your shares in your own name, complete and sign the
          letter of transmittal and return it with your share certificates to
          DF King, the exchange agent for the offer, at the appropriate address
          specified on the back cover of the prospectus before the expiration
          date of the offer.

     o    If you hold your shares in "street name" through a broker or other
          nominee, instruct such broker or nominee to tender your shares before
          the expiration date of the offer.

     o    If you hold your shares in the Savings and Retirement Plan or the
          Intimate Brands' Stock Purchase Plan, instruct the agent or trustee
          for the relevant plan to tender your shares before the expiration
          date of the offer.

14.  Will I be taxed on The Limited shares I receive?

     Your receipt of Limited common stock will be tax-free for United States
     federal income tax purposes. However, you will be subject to tax upon any
     cash received instead of fractional shares of Limited common stock and for
     cash received if you perfect appraisal rights.

15.  Will there be jobs lost as a result of today's announcements?


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     Some individual job responsibilities may change, but we do not anticipate
     overall headcount changes associated with this transaction.

16.  Does this have any implication for our IBI joint venture partners
     (Shiseido)?

     None whatsoever.

17.  What impact will the proposed tender offer and merger have on the
     operating businesses of IBI and The Limited?  Will this change how any of
     your brands do business?

     No - it will merely facilitate cross-organizational development of
     products and direct support.

18.  Will participants in the Savings and Retirement Plan be able to
     participate in the offer?

     Yes. Each participant in the Savings and Retirement Plan may instruct the
     trustee of the plan to tender some or all of the Intimate Brands' shares
     attributable to his or her plan account. Separate forms will be sent to
     each plan participant for use in directing the trustee.

19.  Will participants in Intimate Brands' Stock Purchase Plan be able to
     participate in the offer?

     Yes. Each participant in the Stock Purchase Plan may instruct the agent
     for such plan to tender some or all of the Intimate Brands' shares
     attributable to his or her plan account. Separate forms will be sent to
     each plan participant for use in directing the agent.

20.  Will I have to pay any fees or commissions for tendering into the offer?

     If you are the record owner of your shares and you tender your shares
     directly to the exchange agent, you will not have to pay any fees or
     commissions. If you hold your shares through a broker, bank or other
     nominee, and your broker tenders the shares on your behalf, your broker
     may charge you a fee for doing so. You should consult your broker or
     nominee to determine whether any charges will apply. If you hold your
     shares in the Savings and Retirement Plan or the Intimate Brands' Stock
     Purchase Plan, you will not have to pay any fees or commissions.


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21.  What do I do if I want to withdraw my shares from your offer?

     To withdraw your shares from the offer, send a written or facsimile
     transmission notice of withdrawal to the exchange agent at the appropriate
     address specified on the back cover of the prospectus prior to the date we
     accept your shares for payment pursuant to the offer. Your notice of
     withdrawal must comply as to form with the requirements set forth in the
     prospectus.

22.  What are appraisal rights?

     Appraisal rights are rights granted to shareholders of Delaware
     corporations who elect to object to certain transactions. Assuming
     numerous requirements are satisfied, in certain cases objecting
     shareholders are entitled to have a court determine the value of their
     shares and then be paid that value. IBI shareholders will not have
     appraisal rights in connection with the offer, but will have appraisal
     rights in connection with the second-step merger. This is a very complex
     issue and you should read the description of appraisal rights included in
     the tender offer documents completely.

23.  How will Intimate Brands' employee stock options be treated in connection
     with the offer and merger if completed?

     If the offer and merger are completed, outstanding Intimate Brands'
     employee stock options and shares of restricted stock will be converted
     into Limited, Inc. stock options and restricted stock on the date of the
     merger based on the same exchange ratio extended to public shareholders in
     the tender offer to prevent dilution or enlargement of the rights under
     such options and restricted shares.

24.  Who do I call if I have any questions on how to tender my shares of
     Intimate Brands common stock or any other questions relating to the
     exchange offer?

     Questions and requests for assistance may be directed to D.F. King, the
     information agent for the offer or to Goldman, Sachs & Co., Banc of
     America, the dealer managers of the offer, at their respective addresses
     and telephone numbers set forth on the back cover of the prospectus.
     Requests for additional copies of the prospectus and the letter of
     transmittal may be directed to D.F. King or to brokers, dealers,
     commercial banks, trust companies or other nominees.

25.  How will we handle March option awards?


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     We will issue LTD stock options.

26.  Can I buy or sell LTD stock in the interim?

     Yes, unless you have been notified otherwise by the company's General
     Counsel.

27.  Can I buy or sell IBI stock in the interim?

     Yes, unless you have been notified otherwise by the company's General
     Counsel.

28.  How does this impact my retirement savings?

     Participants in the Company's Savings and Retirement Plan who have a
     portion of their account invested in Intimate Brands stock will have an
     opportunity to tender their shares through the plan trustee during the
     tender offer period the same as any other shareholder. If the offer is
     completed, shares not tendered will be exchanged in the short-form merger
     for the same consideration received in the offer. Thereafter, Intimate
     Brands stock will cease to be an investment option under the plan.


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                           Forward Looking Statements

     This communication contains certain "forward-looking statements" within
the meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, including, among others, estimates of fiscal
year 2001 and 2002 results. Investors are cautioned that such forward looking
statements are subject to risks and uncertainties, many of which are beyond The
Limited's control. Accordingly, actual results may differ materially from those
expressed or implied in any such forward looking statements. Words such as
"estimate," "project," "plan," "believe," "expect," "anticipate," "intend" and
similar expressions may identify forward-looking statements.

     The following factors, among others, in some cases have affected and in
the future could affect The Limited's (including, Intimate Brands') financial
performance and actual results and could cause actual results for 2001, 2002
and beyond to differ materially from those expressed or implied in any
forward-looking statements included in this press release and related
conference call: changes in consumer spending patterns, consumer preferences
and overall economic conditions; the potential impact of national and
international security concerns on the retail environment; the impact of
competition and pricing; changes in weather patterns; political stability;
postal rate increases and charges; paper and printing costs; risks associated
with the seasonality of the retail industry; risks related to consumer
acceptance of the products sold and the ability to develop new merchandise; the
ability to retain, hire and train key personnel; risks associated with the
possible inability of manufacturers to deliver products in a timely manner;
risks associated with relying on foreign sources of production and availability
of suitable store locations on appropriate terms. In addition, a number of
risks relate to the offer and the merger, including declines in the value of
the consideration offered because the exchange ratio is fixed; the risks and
liabilities associated with The Limited's non-Intimate Brands businesses that
are different from those associated with Intimate Brands' businesses; and the
risk that the anticipated benefits of the transaction will not be achieved.

     Investors should read The Limited's prospectus and proxy statement
relating to the proposed exchange offer and merger and the documents
incorporated therein for a more detailed discussion of these risks and
uncertainties. The Limited is under no obligation and does not intend to update
any of these forward-looking statements, even if experience or future charges
make it clear that any proposed results experienced or implied therein will not
be realized. The Limited is scheduled to report January sales on February 7,
2002 and fourth quarter earnings on February 28, 2002.


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                             Additional Information

     In connection with the proposed transaction, The Limited, Inc. has filed
an exchange offer prospectus and a proxy statement with the Securities and
Exchange Commission. INVESTORS AND STOCKHOLDERS ARE ADVISED TO READ THESE AND
ALL RELATED DOCUMENTS BECAUSE THEY CONTAIN IMPORTANT INFORMATION. Investors and
stockholders may obtain a free copy of the exchange offer prospectus, the proxy
statement and related documents from the Securities and Exchange Commission's
web site at http://www.sec.gov. Free copies of these documents may also be
obtained from The Limited by directing a request to The Limited, Inc.,
Investors Relations, Three Limited Parkway, Columbus, Ohio 43216, (614)
415-7076.

     The Limited and its directors, executive officers and other members of its
management and employees may be soliciting proxies from its stockholders in
connection with the proposed transaction. Information concerning The Limited's
participants in the solicitation is contained in a filing made by The Limited
with the Securities and Commission pursuant to Rule 14a-12 on February 4, 2002.